In the course of the time the purchase behaviour of the people has changed. The Internet offers to potential buyers the possibility to find out very well about products and services and to compare prices directly. To market itself and his products, it is important to be placed where the customer searches.

The information source "Google" offers the best requirements for buyer and shop assistant. Buyers find out about products, compare prices or spontaneously shop. Shop assistants can target group-exactly their products and increase turnovers. A "WIN WIN situation" is created.

To market his products or service about the search engine Google you needs onl one: good orders in the search results which are reached by search engine optimization.

As search engine optimization (SEO) all measures which lead to a higher ranking in the search engine. The ranking can be influenced by different optimisation processes. The optimisation divides in 2 groups: the "OnPage optimization" and the "OffPage optimization".

By the OnPage optimisation contents and structure of the web page are optimally customized for the search engine and serve therefore as a respectable basis for higher result positions.

With the OffPage optimization the ranking is improved by reference links. Subject relevance plays a weight-bearing role with this process and should be exactly thought through.